Last year I had a Geary’s summer ale and wasn’t really impressed with it or the packaging. This year they have turned it all around with a good summer beer and some awesome packaging. Geary’s is a typical summer beer; light, refreshing, citrus notes, etc… but it also has a nice hoppiness to it. The packaging before was pretty bland and didn’t really stand out at all on the shelf. This year they went the typographic route and decked out their six-pack.
Literally spelling out everything summer is to us, it stands out from the rest of the summer pictures and cartoons. It goes to show that simple color and text can hold its own against beautiful photos and illustrations. The use of just sans-serifs and slab-serifs in a circus or a Victorian style layout really works to make this product fun. Pick it up just for the packaging (like me) or to taste (also like me).
