Ok I thought I would start my design portion of my blog with my review of the new Pepsi logo. Now I won’t always be reviewing logos that need to be put out of their misery so don’t think I’m negative.
Ok where to start…where to start with this new logo. I know! It looks like absolute crap. Seriously what was Pepsi thinking updating their logo? I understand that companies need to update their logo from time to time to give themselves a fresh new look. What I don’t understand is why Pepsi felt they needed an update? They have had a memorable logo that everyone knows all over the world and it hasn’t changed much from the update they had in the 1950’s. I personally feel their best logo was the update in the 70’s with the logo type right inside the logo itself. So why change the logo so it looks like someone let their five year old play around with the illustrator file so it looks all warped and retarded?
Lets talk about the new design itself now. There is really only two things they changed in the design.
First there is the white wave break between the two colors. It now is no longer a wave but an odd shape that looks like a side ways smile…which is actually what the designer was shooting for…why? I don’t even want to know because it will just make me want to hit the guy. Also we cannot deny that this had a pretty strong resemblance to the obama logo… Maybe they weren’t going for that but really? Is the first thing people think when they see the new logo Pepsi Cola or confusion?
The second change was the logo type. Now I can’t say I was impressed with the logo type before but now it look too sterile and lifeless. Positioning the type vertically wasn’t completely unattractive, still not sure how I feel about that part. But the type face I think was the wrong way to go. I think the best type faces they have had were the one from the 70’s and the script looking font from the 50’s. And keeping the old wave form in the “e”? Why call back to the old logo in the type face? I think that it conflicts with logo and makes another logo within the type.
That is pretty much all I have to say, but if you disagree with me I would like to hear your thoughts since my opinions aren’t the end all be all of design. Check out the Pepsi Cola logo time line below and vote on which one you think is the best.