Ever since I started working at M&R liquors in 2005 I have been loving all the different label designs on the wine bottles. I myself am in the process of designing a wine label for my uncles winery, but it is a slow and steady progress. I will give updates on that when we get a little further but it is expected to be a 2 year project before anything really takes off…thanks to the state.
Anyways enough about me! One bottle design that caught my eye was Ecco Domani. They have a clever little logo design that incorporates all the Ecco letters and the D from Domani. Now I’m not sure if they did that on purpose, but I honestly think they did. Maybe all the letters are in there and I just can’t find them…kinda like a word search. Then there is the tag line…liquid style…perfect. Short and sweet and makes you feel like this is a hip Italian wine. The label is simple, clean, very modern, and showcases the logo very appropriately. Now I personally know nothing about any of there wines, but this makes me want to buy it just because of all that stuff. And that tells me they have effectively marketed themselves, +A job.
And if you still aren’t amazed already check out their web page. CSS and HTML based but once again it shows that CSS and HTML can look just as good as flash and maybe even better. Only problem I see is then you go to the drop down menus over the flash based banner you can still affect the flash. If you go to the site you will see what I mean. Other than that…this is a very sexy site. So I am now going to try this wine, I hope it lives up to all this marketing, but even if it doesn’t I give them 2 thumbs up for getting me to buy a bottle.